Reading Hub
Reading FC Announces New Front-of-Shirt Sponsor in Online Casino Partnership
Reading FC has announced a new front-of-shirt sponsor in an online casino brand, marking a significant deal for the League One club. The partnership is set to boost the team's finances and raise awareness about responsible gaming.
What happened?
The online casino brand has been confirmed as the new front-of-shirt sponsor for Reading FC, replacing the previous sponsor. The deal is reportedly worth a significant amount, which will help the club's finances.
Why it matters for Reading
The new sponsorship deal is a significant boost for Reading FC, which has been struggling financially in recent years. The partnership will not only provide a much-needed influx of funds but also raise awareness about responsible gaming among the club's fans.
What comes next?
The new front-of-shirt sponsor will be visible on the team's shirts during the upcoming season, and fans can expect to see the online casino brand's logo prominently displayed. The partnership is set to run for several years, providing a stable source of income for the club.
As of July 23, 2026, Reading FC is currently 12th in League One, with 63 points from 46 games. The team has scored 64 goals and conceded 60, resulting in a +4 goal difference. They are 40 points behind leaders Lincoln and have lost their last two games.
The new sponsorship deal is a welcome boost for Reading FC, which has been struggling to find stability in recent years. The partnership with the online casino brand is expected to provide a much-needed influx of funds and raise awareness about responsible gaming among the club's fans.
In related news, Reading FC's next fixture is against Charlton at home on August 1, 2026. The team will be looking to bounce back from their recent losses and get their season back on track.
