Reading FC’s July was a month of waiting-until the final week, when the club finally unveiled new kits and a sponsor deal, sparking fan reactions. After a 10th-place finish in League One last season (62 points, 16W-14D-13L), the Royals now turn their focus to the upcoming campaign, starting with a home clash against Cambridge United on February 20, 2027.
What Happened in July?
The month began with little momentum, mirroring June’s slow pace. But in the closing days, Reading made headlines with their new home shirt and a sponsor announcement. The shirt, featuring bold hoops and red trim, drew mixed reactions-some praised its design, while others compared it to QPR’s kits. The sponsor deal, finalized late, left fans questioning the delay.
Why the Kit Matters
The new shirt’s design is a talking point. The hoops extend to the sleeves, a welcome change from past kits, but the white back panel feels unfinished. Priced at £60, it’s £2 more than last season’s kit, raising concerns about affordability. The white shorts, meanwhile, drew criticism for clashing with the team’s identity-especially after the women’s team’s struggles with similar kits.
What’s Next for Reading?
With pre-season winding down, attention shifts to the new season. The club’s 10th-place finish last year (62 points, +7 goal difference) sets a baseline, but fans hope the off-field changes signal a fresh start. The away and third kits are still to come, and with Cambridge United up next, the focus will soon be on competitive football.
