Reading FC have announced a long-term partnership with Coca-Cola. As of our latest update, Reading stands 10th in League One, with 62 points from 43 games, and a recent form of LLDWL.

What happened?

The football club has revealed a new partnership with Coca-Cola Europacific Partners, who join as the club’s official soft drinks partner.

Through this collaboration, Coca-Cola’s varied beverage range-including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Fanta, and Sprite-will be available throughout the Select Car Leasing Stadium’s concourse and hospitality areas.

Why it matters for Reading

Tim Kilpatrick, chief revenue officer at Reading FC, said: “We’re thrilled to welcome Coca-Cola as a long-term partner of Reading Football Club. Partnering with one of the world’s most iconic brands is a major milestone for us and reflects our ambition both on and off the pitch.

What comes next?

This collaboration will not only bring Coca-Cola’s world-class products to our fans but also enhance our Fan Zone and enrich the overall matchday experience for everyone at the stadium. The club's next fixture is vs Farnborough, away, on 2026-07-11. With the new partnership in place, fans can look forward to an improved experience at the stadium, building on the club's current standing in League One.